Myeondong ~ is one of Seoul’s main shopping
districts featuring mid-to-high priced retail stores and international brand
outlets, including Lacoste, Polo Ralph Lauren, Forever 21, Bulgari, Louis
Vuitton and Nature
Republic. It is a
particularly popular area for young people and tourists as a center for fashion
and sight-seeing. Several large shopping centers and department stores are in
the district including Lotte Department Store, Shinsegae
Department Store, Migliore,
M Plaza, and Noon Square. The floating population of
Myeongdong is estimated to be around 2 million a day and in terms of
floorspace rents, Myeongdong is one of the most expensive shopping districts in
the world. Many hotels, restaurants, cinemas, theaters, and historical sites
complete the diverse mixture of the area. In a poll of nearly 2,000 foreign
visitors, conducted by the Seoul Metropolitan Government in November 2011, stated that 13.4
percent named shopping in Myeongdong as their favorite activity in Seoul.
Seoul's financial hub is
divided between here and Yeouido where the Korea Stock
Exchange is located.
Major insurance, securities, financial services companies, and investment firms
with headquarters in Myeongdong include Citibank, SK
Corporation, Kookmin Bank,Korea Exchange Bank, Lone Star
Funds, Sumitomo Mitsui Banking Corporation, AIG Korea Insurance, Hana Bank,
and HSBC. The Bank of Korea is also in the vicinity.
Other notable landmarks in Myeongdong include
the Chinese Embassy, YWCA headquarters, UNESCO Hall, Myeongdong
Theater, and the oldest Catholic cathedral in Korea, Myeongdong Cathedral.
Except for early morning and late night
delivery hours, the main street and most of the alleys are blocked off for
pedestrians to roam freely without being hindered by traffic.
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